Each review shared by a customer – either by posting online or mere word-of-mouth – is a form of advertising. It is a powerful mode of marketing for any business because many consumers rely on reviews before they try a new product or service.
A survey in 2016 among local consumers in the United States, Canada, and the United Kingdom found 90% read less than 10 reviews before making a purchasing decision. It may come from the company website, reliable review sites, or even from family or friends. An evaluation from a trusted source is valuable not only for business owners but most importantly to consumers.
For massage enthusiasts, massage review Edmonton are equally valuable. It tells them which spa or clinic offers the best service or practice. If a potential client can’t find any review – whether positive or not – most likely he or she will book elsewhere.
How Valuable is a Review?
It is a gem for both business owner and their prospective client. Most customers gave their review on their first try. Therefore, it is very important for a business to give their best “first impression.” It’s like having a first date. When your date disappoints you all throughout your dinner, most likely you will not say yes to a second date.
First-time client review focuses on the professionalism of the staff, the ambiance of the place, and the overall quality of service. When your client leaves your spa feeling better than when she arrived, then you will get a positive impression and it will reflect on her review. A consistent good review will make a business progress for a long time.
Reviews could also influence search engine results. Search engines like Google take into consideration the times a business name is mentioned in reviews. If a massage spa is mentioned for a number of times, it will reflect higher in the search results for that specific type of business as compared to those that are not reviewed very often.
Why is Your Review Valuable?
It is simply because of the fact that your opinion may influence so many other people. Word-of-mouth is one of the most important and cheapest marketing techniques. This is why small businesses depend on this kind of advertising strategy. Research shows that consumers usually trust friend suggestion more as compared to any other forms of advertising.
Your glowing recommendation of a massage clinic – regardless via the Internet or not – will help the business gain more clients while negative review will turn them away. That is okay as long as the review is true. If it is not, however, it may damage a business. Keep in mind that every massage review you give, for instance, will be seen by others. This means that a business might lose some money, or worst it may close down if you give a false and damaging review.
By giving a review, you are giving the business a chance to develop a relationship with you and their other customers. Business owners use reviews to address customer’s complaint or improve their service.